Over the years there have been many new and, let’s be polite and call them, ‘quirky’ ideas for wedding photography, that have gone viral and become an overnight craze. Within weeks of the first one coming out, hundreds of duplicate images appear so that other photographers can ride the wave and see a spike in their popularity.
Okay, in case you’re not sure the sort of thing I’m referring to, here are a few examples of the sort of images I’m referring to: The T-Rex, the big shoe, the cat toss, the colour pop.
Each of these images and their resulting successors had a spark of creativity in their inception so I want to be careful not to seem overly critical or dismissive. Equally you can see that the images are all fun and lively whilst otherwise demonstrate many of the positive attributes of a good image.
Unfortunately, however, starting a trend leaves you open to imitators that may not focus on the same level of production or seek to replicate this novelty shot with a couple that don’t share their enthusiasm. Quickly the quality of the shot degrades as the composition, light and setting become secondary and post production turns a once outstanding unique shot into an ugly mess.
As you might expect this new novelty style that may have appeared so attractive when it first arrived on the scene, now becomes associated with all the other failed attempts. Mere months later the fad will have subsided, the images look incredibly dated and both photographer and bride may look back on the image with a little regret.
Instead we believe that it’s better to focus on a timeless elegance that comes from traditional techniques and exceptional attention to detail. Processes which have stood the test of time for generations and created globally recognised masters in their fields.
Don’t get me wrong however, let’s not assume that ‘traditional’ means stiff and overly formal. I don’t want you to conjure up images of Victorian weddings where everyone stands as though they have a stick *cough* placed where it shouldn’t be.
We’ve certainly captured more than our fair share of characterful candid images and continue to build this in as an essential part of our unique style, but our first thought is always around good light, composition and subject.
The overnight success of these novelty images may seem appealing but looking back on them in your autumn years, with your children or grandchildren around you, do you really want to try and explain what you were doing running away from a photoshopped T-Rex on your wedding day?